As Australia’s leading luxury skincare company, RATIONALE has delivered Luminous Skin for Life since 1992 with a suite of skincare formulations and facial treatment experiences that enlighten and transform. Now, on the eve of their global expansion, RATIONALE is thrilled to announce the opening of their first international doors in Singapore.
Set to open at two iconic shopping destinations this August, RATIONALE have selected Raffles City and Tangs as the respective sites of their first international Flagships—two of Singapore’s premier retail precincts, in perfect alignment with RATIONALE’s luxury offering.
“The vitality and beauty of human skin has always been my guiding light,” says RATIONALE Founder Richard Parker. “My vision to take our signature luminosity to the world is founded on our deep knowledge that every skin, while unique in its needs and goals, is built upon the same principles of radiant health worldwide. Our international Flagship stores in Singapore represent the first realisation of this dream to deliver our trademark glow globally.”
After being exclusively available via dermatologists, plastic surgeons and cosmetic physicians for over 2 years, these two new international locations add to RATIONALE’s impressive portfolio that boasts 14 Flagships in Australia, alongside a network of medical stockists in Australia and the UK, and RATIONALE.com.
“The location for RATIONALE’s international debut sees a new benchmark of excellence set for us—and Singapore was the obvious and only choice,” says RATIONALE CEO Shamini Rajarethnam. “Strategically located as the gateway to Asia—and a powerful entry to the rest of the world, we’ve always recognised Singapore as a dynamic and truly international cosmopolitan city; well positioned with an advanced and accessible infrastructure, attractive business environment and a well-established luxury market,” she says.
Alongside RATIONALE’s renowned Essential Six Collections skincare offering, in each new Singapore location, Clients will have the opportunity to experience both an in-depth skin consultation and an array of Facial Treatments to delight the senses. Each treatment utilises advanced technologies with innovative modalities designed to inspire targeted results, alongside professional formulations to deliver unparalleled luminosity, delivered in absolute luxury.
The Essential Six Collections are the cornerstone of the RATIONALE. Delivering everything skin needs to protect and repair itself from solar and environmental damage–to maintain healthy, glowing skin for life. The Collections have been crafted around the six facets of skin luminosity: Resilience, Vitality, Brilliance, Integrity, Clarity and Renewal.
The ultimate expression of a profound understanding of human skin, world-leading Australian solar research and Skin Identical technology, this suite of definitive formulations works synergistically with skin— and each other—to offer nourishing protection by day and revitalising repair at night, reanimating skin’s natural radiance.
Each of the new RATIONALE Flagships will see Clients expertly guided as they are recommended a personalised daily skincare ritual built upon the six facets of skin vitality and radiance, with formulations that are considered the platinum standard in protecting and restoring skin’s natural luminosity.
The Raffles City location will accommodate four opulent treatment rooms with a total size of 2,475 sqft while the Tangs Flagship will consist of two distinct spaces over two floors (level 1 and 4) with one treatment room. “Just as we are thrilled to now be able to offer our existing Clientele the immersive RATIONALE experience they deserve; we look forward to introducing our signature luminosity to the world starting in Singapore,” says Rajarethnam.
RATIONALE Raffles City is due to open on Tuesday 10 August,and RATIONALE Tangs, following on Friday 13 August 2021.
Raffles City Shopping Centre
Unit #01-19
252 North Bridge Rd
Singapore 179103
T: +65 6436 3567
E: rafflescity@rationale.com
TANGS at TANG Plaza
Shop 17A Level 1/Spa 2 Level 4
310 Orchard Road
Singapore 238864
T: +65 6436 3566
E: tangs@rationale.com
For further information and all Media Enquiries, please contact:
Hélène Pappas, Head of Brand
helene@rationale.com
+61 4 03 9421 1535