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New to RATIONALE?
Discover how our six collections work together in one ritual.
Take our Skin Questionnaire
Answer a few questions about your skin and receive a ritual tailored to your goals in minutes.
Three Collections for Morning
#1 The Strengthening Collection
B-Group Vitamins (including niacinamide) to support skin resilience and hydration.
#2 The Brightening Collection
Vitamin C and antioxidant multi-vitamins to visibly brighten and protect against oxidative stress.
#3 The Brilliance Collection
Zinc Oxide, Melanin and Iron Oxides to visibly illuminate and defend against solar damage.
Three Collections for Evening
#4 The Nourishing Collection
Intercellular lipids and ceramides to fortify barrier function and support skin hydration.
#5 The Refining Collection
Hydroxy Acids and peptides to support skin pH and visibly refine tone and texture.
#6 The Rejuvenating Collection
Vitamin A (including retinol and retinal) and DNA Repair Enzymes for renewed skin turnover.
Sets + kits
Bestselling kits
The Protect Daily Duo
Strengthening and Protective Set
$369.00
The Repair Nightly Duo
Cleansing and Rejuvenating Set
$315.00
The Discovery Travel Kit
A travel-sized Essential Six ritual
$496.00
The Antioxidant Brightening Duo
Brightening + Rejuvenating Duo
$390.60
Popular treatments
To visibly firm, hydrate and revitalise. Available in 45min or 60min
From $189
To strengthen, hydrate and visibly uplift. Available in 45min or 60min
A calming facial to reduce the appearance of redness and sensitivity. 60min
From $260
Consultations
Assess your skin goals to build your bespoke RATIONALE Ritual.
Diagnostic imaging & skin analysis to prescribe your Ritual, finished with a facial.
A DNA-based consultation that unlocks formulations personalised to your genetics.
Find a Flagship
Find your nearest Flagship and step inside the world of RATIONALE.
The Treatment Questionnaire
Find the right treatment for you in just a few short questions.
Strengthening serum for combination skin types.
From $114.00
Hydrating and calming cream for combination skin.
$202.00
Illuminating protective serum.
From $118.00
A ceramide cream facial cleanser for all skin types.
From $80.00
Skin-refining serum for resilient skin.
$194.00
Rejuvenating night cream for all skin types.
From $110.00
Amplify the results of your daily skincare ritual with our advanced facial treatments.
The EpiNova Facial
Our signature facial to visibly firm, hydrate and revitalise, for ultimate skin renewal.
$340.00
The PhotoGenic Facial
Our signature facial to strengthen, hydrate and visibly uplift, for complete rejuvenation.
$260.00
Discover your recommended treatment in minutes.
The Signature Consultation
An advanced skin analysis + 30-min facial
$150.00
The Express PhotoGenic Facial
A streamlined, 45-minute treatment to strengthen, hydrate and visibly uplift.
$189.00
The Express EpiNova Facial
A streamlined, 45-minute treatment to visibly firm, hydrate and revitalise.
The Virtual Skin Consultation
Comprehensive guidance and advice meets convenience with our virtual skin consultation.
$0.00
The CryoGenic Cooling Facial
A calming facial to reduce the appearance of redness and sensitivity.
The Multi-Vitamin Brightening Facial
A high-performing facial to visibly brighten and target pigmentation.
The Restorative Calming Facial
A nourishing treatment to visibly calm and soothe redness and signs of irritation.
The Express Light Therapy Facial
An LED treatment to support collagen and renew skin.
$85.00
The Platinum Facial
An entirely bespoke treatment experience, inspired by your skin's genetic blueprint.
$390.00
The David Jones Signature Consultation
Make a glowing start to your RATIONALE skincare journey with our express consultation—exclusive to David Jones Sydney (Elizabeth St).
$75.00
The Firming Eye Boost
A specialised treatment booster that focuses on visibly refreshing, rehydrating and reawakening the eye zone.
$65.00
The DécoFirm Boost
A targeted treatment to visibly uplift the neck and décolletage.
The Resurfacing Boost
A tailored resurfacing facial booster that leaves the skin visibly smooth, clear, and radiant.
The Platinum Consultation
Experience an in-depth, two-phase consultation that provides a thorough understanding of your skin's genetic blueprint.
$220.00