Our Luminous Global HQ
Located in Kyneton, Victoria

“The picturesque townships in the pristine Macedon Ranges are considered the go-to health and wellness destinations of Victoria, making Kyneton the obvious choice for our new home.”

- Richard Parker, Founder and Director of RATIONALE Research.

Researched and Formulated in Australia

Envisioned by Richard Parker, Founder and Director of RATIONALE Research, our state-of-the-art Headquarters are home to our world-leading research laboratory and manufacturing facilities.

We proudly continue to develop and produce superlative formulations that remain the Platinum Standard of skincare across the globe.

Our Luminous Home

Richard Parker has long maintained a dream to create a unified RATIONALE HQ. Intrinsically, Richard knew that the destination—both inside and out— needed to offer unbounded energy which naturally led him to Kyneton.

Located just one-hour north of Melbourne’s CBD, every aspect of RATIONALE’s HQ exists to illuminate and inspire work-life integration.

“I’ve always had a connection to this region; the mineral waters, the sense of wellbeing and vitality that people feel and experience … This is our spiritual home.”
- Richard Parker

Creativity, Chemistry and Collaboration Collide

The global headquarters sees all of RATIONALE’s departments come together in one luminous, 14,000sqm facility. “RATIONALE HQ was a project of such magnitude and sophistication that it required the most detailed planning, care and attention,” says Richard.

World-leading architect Robin Williams engaged the talents of award-wining construction company Fairbrother (of MONA fame) and pre-eminent landscape designer Paul Bangay to bring RATIONALE’s superlative skincare technologies and training together.

The Wonderful World of Kyneton

Nestled amongst pristine mineral springs, idyllic landscapes and lush flora and fauna, this charming, historically significant town of the Macedon Ranges is a premiere destination for cultural, culinary and wellness experiences—making it the obvious choice for our home.

Symbolising the Brand’s proud Australian provenance, our Global Headquarters in Kyneton provides lasting economic benefits for the immediate communities and the broader region— reflecting RATIONALE’s past, shaping our present and facilitating our vision for the future.

Acknowledgment of Country

The Macedon Ranges Shire is situated on Dja Dja Wurrung, Taungurung and Wurundjeri Woi Wurrung countries.

We acknowledge the Traditional Owners of this land. We pay our respect to their Elders, past, present and emerging.