The future of beauty is in your genes. And in your hands.
Genetics are the blueprint of life we’re born with, handed down to us by our parents. Until recently, we thought this masterplan was inevitable and unchangeable.
But now we know better. Our genes are, in fact, highly influenceable.
The science of these genetic on/off switches is called Epigenetics (literally meaning 'above genetic'). And everything we do throughout life – from our diet, behaviours and habits to our choice of skincare - are proving to be the most important determinants of gene expression.