Hiromi Yu, RATIONALE Luminary
As Owner + Managing Director of MARAIS, Australia’s leading luxury fashion retailer and exclusive distributor of Céline, Givenchy + Off White (to name a few), Hiromi Yu knows quality and excellence when she sees it.
A discerning eye which permeates every facet of her business—from MARAIS’s meticulous curation of elusive luxury pieces, to an unfaltering commitment to customer service—this appreciation of excellence is also a befitting characteristic of the RATIONALE Luminary, who demands superior results and radiance in their skincare.
Hiromi’s jet-setting lifestyle takes her to fashion events all over the globe, and the Luminary has elevated international travel to nothing short of an art form. Case in point: on the set of our Luminary Campaign shoot, Hiromi produces an unassuming backpack from which she unfurls immaculate pieces from Dior, Chloe + Givenchy like some sort of modern day Mary Poppins. Here at RATIONALE HQ, we have a special kind of regard for this level of sartorial prowess.
Paying obeisance to her mother’s good skin genes and her beloved B3-T, Hiromi talks to us about her current skin rituals, and how she changes up her routine based on where in the world she finds herself.