Millie Herd, RATIONALE Luminary
As a rising star in the world of makeup artistry, and Adelaide’s go-to brow specialist, you’d be forgiven for thinking life for Millie Herd is all brushes, palettes and light-rimmed mirrors. But scratch the surface and the thoroughly modern Millie loves nothing more than getting her hands dirty in the great outdoors when it’s time to tune out. “I’m a huge fan of camping and road trips,” our RATIONALE Luminary reveals. It’s an adventurous spirit that Millie has carried with her since childhood. “She was an absolute tomboy,” shares her mother Heather. “I find it so interesting that she has a passion for makeup now.” Turning passion into profession, Herd insists the industry has inspired her for as long as she can remember. “I probably loved makeup since I was a little girl,” she says. “I studied makeup straight after school.”
After some early experimentation (“I used to smother myself in fake tan and cakey makeup…and put foundation on my lips…I wanted that ‘matte look’”), these days Herd’s approach to makeup is decidedly more pared back: “I like to wear my skin now—it’s my greatest asset.”
Beaming on the set of our Luminary Campaign shoot, we caught up with Herd to talk coffee (always), confidence and why her clients are at the centre of everything she does.