80% of facial ageing is caused by the sun. This includes damage done by UV, as well as Visible Light and Infra Red (the Solar Constant). Signs of sun damage include changes to skin colour, texture and hydration. The sun can also cause more serious changes to the skin’s immune functions that may lead to skin cancer. Daily sunscreen use is one of the most important factors in treating sun damaged skin. Today’s new generation Superfluid Sunscreens deliver super high SPF protection, while daily hydrating formulas utilise the power of sunlight to synthesise Vitamin D and re-firm skin support structures. Topical Vitamin B3 (Niacinamide) is also now a mainstay in boosting skin immune functions, while antioxidants offer environmental protection and enhance skin softness and firmness. Alpha and Beta Hydroxy Acids rejuvenate sun-damaged skin by recalibrating pH to more youthful acidic levels restoring smoothness, firmness and clarity.