Australian luxury skincare brand RATIONALE has announced plans for its new Kyneton headquarters.

Envisioned by Founder and Director of RATIONALE Research, Richard Parker, this technologically advanced, campus-style facility will serve as the epicentre of RATIONALE’s research, training, production, worldwide logistics and operations.

“ It has long been my dream to build a world-class facility that reflects our position as a luxury Australian skincare company,” shares Parker.

The extensive 14,000sqm site, located one-hour north of Melbourne, will also serve as an influential conduit between the city and rural areas, bringing sophisticated skincare technologies and expertise to regional Victoria and creating local training and employment opportunities.

The Victorian State Government is showing its support of RATIONALE’s vision with a Grant to help bring this exciting project to Kyneton and support the growth of skilled employment and training in regional Victoria.

“ The picturesque townships in the pristine Macedon Ranges are considered the go-to health and wellness destinations of Victoria, making Kyneton the obvious choice for our new home.”

“ RATIONALE HQ is the realisation of my vision to bring our world-leading skincare technologies and training together in modern rural Victoria. It represents our future as the global
authority on skin health and luminosity.”